One of the key distinctions
recognized by the fortune five hundred businesses in America,
one which was directly responsible for increased productivity
and profitability, was simply holding regular weekly meetings.
However, the real distinction
was that the meetings were structured and they focused on
key areas of business competency.
The power in this system
is that new abilities and behaviours are developed and implemented
over a period of time. They build on each other with the
end result being exponential.
One reason for this is that
you are harnessing the natural processes of change and growth
with new habits being formed and reinforced on a continual
basis. With this dynamic process each skill builds upon
the next with the outcome in most cases, leading to massive
This system has become known
as process training and is apposed to the usual way that
most businesses conduct training with one off event training.
(which I’ve been unintentionally – guilty of)
is when you learn a new technique that isn’t integrated
into your processes so that it can maintain and sustain
itself. It produces tremendous results for a time, and then
you sink right back into the quagmire of the status quo.
Process training is
how pilots, doctors and military specialists all get expertly
trained. It’s refocusing over and over again at a
deeper and deeper progressive level of heightened understanding
and proficiency on a critical competency -- until you become
masterful at it!”
the eight major areas of competency that a company must
develop to increase profitability
Listed are the eight critical key areas that are essential
to the overall performance and profitability of any company.
1. Company Identity & Direction
2. Business model and philosophy
3. Time Management
4. People Management
5. Policies and Procedures
7. Marketing & Sales
8. Communication Skills
What If you could
improve the eight areas of competency over 26 weeks and
give your business total dominance in the Market place…
Listed are the major areas covered in the
Focused Business Coaching sessions. Each topic ties in with
the eight competencies listed above.
Subjects covered over the 26 fortnightly,
2 hour focused business sessions are:
Define and build collective Corporate Vision
Establish core values, the Company Mission and its Purpose
in the market place.
Identify the individual Roles within the Company.
Identify the activities for each role and to set acceptable
Establish a personal Management system.
Review current policies and procedures.
Establish the process of goal setting.
a resource analysis and have new objectives set.
Orchestrate Mastermind sessions for new strategies.
Teach Marketing principles. Strategy Vs Tactics.
Establish time management procedures.
Define the unique benefits of the company in relation to
Establish the Marginal net worth of a customer.
Teach the psychology of optimum performance.
Review current sales strategies and educate on the sales
Review current lead generating systems.
Understanding personality and working as a team.
Customer relationship and problem solving.
Each focus session
will be structured accordingly.
Each member will sign a
training attendance role. They will be required to attend
every session for maximum effectiveness to be insured.
Topics will be presented
with introduction and outcomes required. A period of time
will be allocated for educational purposes followed by group
work and to set directives for the fortnight.
It will be expected that
all members attending complete the individual directives
given before the following focus session.
Each member is expected
to demonstrate their competency with each respective objective
and will be coached accordingly.
Each focus session will
be conducted over a two hour period. Any extra consultation
outside of this training will be charged at the current
As a manager you know you
understand that you have to work ON your business in order
to really make it great.
Would you also agree that
spending only two hours per fortnight implementing the focused
business coaching, with all the competencies listed, is
exactly the boost that will make your business outstanding?
Realistically, what is
the minimum return that you could expect from having your
business coached. Let’s say that each member increased
their level of performance by just 10%. Collectively that’s
a 50% increase in output.
But let’s look at
what happens in terms of profit for you company. If we increased
the number of clients you have by just 10%, and then we
increased the amount of profit per transaction by 10%, and
finally we increased their frequency of purchases by just
10% then the total aggregate profit is a substantial 33%
increase. The profit in this example has increased exponentially.
Translate this in terms
of bottom line profits for your company, put a dollar value
to it. You will find that it compares very favourably with
our fee for the twenty six 2hr sessions.
That’s a once off
fee compared to ongoing yearly profits. Plus you gain the
benefit of having a better working environment, more free
time with increased personal satisfaction.
Now, at this point you
will have to make a decision, but before you do, please
let me tell you what I require before I would take on the
role of business coach within you organization. Please know,
that I do reserve the right to decide whether I will be
contracted by your company or not.
It’s very simple
really. I expect that there would be nothing less than one
hundred percent co-operation, that each member have total
respect for the process being implemented, that they have
a willingness to learn and will be prepared to challenge
their own limitations. They must all want to grow as individuals
and demand of themselves and of me, nothing but the best.
They must be responsible
to complete any and all tasks given and to work together
as a team with the sole purpose of creating greater profitability
for the company.
Your decision at this stage
may be clear. You might decide to do nothing or you can
engage our services.
If you do decide to engage
us then I will do everything that I can to make your business
a stronger more cohesive and profitable company than ever
before. If we both agree to the engagement of Peak Performance
Technology coaching your business, I will give you a two
month period, that’s eight coaching sessions in which
you can decide to continue or to pull out from your contractual
I will also give you a
complete refund of any money paid. In doing this I will
take on all the risk. Please give serious thought to this
proposal. If there is any information that you would like
clarified then contact my office on 02 6651 8377. We will
respond to you as quickly as possible.
PS. I do not take on this
position lightly. I am risking my time, reputation and loss
of income. I will demand total commitment from you and the
team members. I also expect that if satisfied you will refer
a minimum of two other businesses of equal quality that
strongly desire to increase profits.
Roofing as a company had for many years been manufacturing
focused. It became evident to me that our business needed
to change and to become more market driven if it was to
remain competitive and viable for the long term.
At the time
I realized this, I was strongly recommended the services
of Peak Performance Technology by a business associate.
initial consultation with Stephen Brehaut, the principal
of Peak Performance Technology, it was further evident to
me that his company could help me to change the way we thought
and acted within our business, and specifically, to increase
our staff performance levels and company bottom-line profit.
the Peak Performance Business Coaching and Training program
and it was conducted with our staff on a fortnightly basis.
helped us develop a clear vision for our company and provided
training to enable us to achieve these goals.
months of consulting the evidence was clear. We had experience
an increase in our staff moral and performances, with sales
levels in one department having increased by more than twenty
time I have found Stephen to be extremely professional and
knowledgeable in all aspects of our business relationship.
our staff received included all aspects of communication
and sales skills, as well as marketing strategies and sound
business principles. I have found this to be invaluable
for them in both their business and private lives.
From a personal
perspective, Stephen has motivated me, and enabled me to
refocus my energies so that I can continue to develop our
company into a strong market-driven organization.
is a true educator. I would highly recommend Peak Performance
Technology to any organization wishing to improve their
competitiveness through staff development and business coaching.
Acelowe Roofing Pty Ltd
7 Lawson Crescent
02 66 525 344